
Cancer support needs to be approached on an individual basis if people are to be helped successfully
Using personalised care to improve the quality of life for people living with and beyond cancer
Cancer treatment is often described in clinical terms – surgery, chemotherapy, radiotherapy – but what happens after treatment ends can be just as challenging for many people. Although finishing treatment is a milestone to be celebrated, it can also mark the beginning of difficult emotional and practical adjustments. The NHS Long Term Plan and the ten-year health strategy prioritise personalised care – tailored support that recognises each person’s unique needs and helps them regain confidence, quality of life and a sense of control.
January – a time of emotional comedown
For many people, January brings a stark contrast between expectation and reality:
- During treatment, there is structure, regular appointments and constant contact with medical staff. When this ends, people often describe a feeling of being left adrift, unsure of what comes next.
- Friends and family may assume the hardest part is over – “you’re through it now” – but for many this is when the emotional impact reveals itself most fully.
- Feelings that can emerge include anxiety, low mood, fear of recurrence and a sense of isolation or loss. These experiences are common and very real.
Why it feels so hard after treatment
- Loss of structure and frequent clinical reassurance – systematic appointments that provided comfort and certainty suddenly stop.
- Fear of recurrence – scans and check-ups become less frequent, making uncertainty more pronounced.
- Social expectations – well-meaning friends often expect a return to “normal life,” which can leave people feeling misunderstood or pressured to appear grateful and fine.
- Reduced formal support – NHS services focus heavily on active treatment, and emotional support can diminish just when it’s most needed.
Personalised care – what it is and why it matters
Personalised care means putting the person at the centre of planning and delivering care, not the disease. It focuses on what matters most to each individual – physically, emotionally, socially and practically.
Key elements of personalised care
- Holistic needs assessments – structured conversations about emotional, physical and practical needs.
- Personalised care and support plans – tailored plans that help people make decisions about life after treatment.
- Follow-up pathways that match individual needs – so people get the right support at the right time.
- Access to mental health support and community resources.
The NHS Long Term Plan emphasises stratified follow-up care, meaning follow-up care that is adjusted to the person’s ongoing needs, enabling rapid access to clinical advice if someone is worried about recurrence and reducing unnecessary routine visits for those who are well.
Why personalised emotional support is so important
Anxiety, fear and the pressure to feel grateful
Finishing treatment can heighten emotional stress, including:
- Anxiety about scans, symptoms and future health.
- Fear of recurrence, which can be pervasive and constant.
- Pressure to appear positive and grateful, even when inner experience is more complex.
- People don’t just need reassurance about their physical recovery – they need support to understand and manage their emotional responses. Cancer Support UK’s advice on cancer and mental health highlights that talking openly about emotional concerns and accessing support groups can help people feel less alone.
Why traditional ‘one-size-fits-all’ approaches don’t work
Cancer is highly individual – not only biologically but emotionally. Personalised care recognises that:
- Some people need group support, others prefer one-to-one or digital tools.
- Timing matters – people can be ready for support at very different points.
- Emotional recovery can take months or years.
Cancer Support UK’s own research clearly reflects this diversity: after treatment, 76% of people reported increased isolation and loneliness, and 86% experienced anxiety or low mood – but the intensity and type of support they needed varied greatly.
What actually helps: evidence-informed, practical support
Peer support through Cancer Coach
Cancer Coach is a free, online six-week peer support programme for people who have completed treatment. Delivered in small groups by trained facilitators, it helps participants:
- Share experiences with others who “just get it.”
- Explore coping strategies and emotional self-management.
- Rebuild confidence and understanding in a safe environment.
Flexible formats
Recognising that not everyone can attend regular group sessions, support has expanded to:
- In-person groups in Yorkshire, offering local connection and peer learning.
- Cancer Coach Digital, a flexible online version people can use at their own pace.
Cancer Coach Focus Forwards
This one-hour session helps participants:
- Understand the emotional why behind post-treatment feelings.
- Learn practical techniques to manage anxiety and regain control.
- Experience connection and clarity as a first step toward ongoing recovery. Feedback shows it offers an important stepping stone for people who aren’t ready for longer group sessions.
Ongoing catch-ups
Cancer Coach catch-ups at one, three and six months after completing the programme help people:
- Maintain connections and support networks.
- Reinforce coping tools learned during the programme.
This gradual transition helps prevent feelings of abandonment once structured sessions end.
Tips for regaining confidence and control
Here are some recommended practical recovery strategies:
- Talk openly about feelings with a GP, specialist nurse or support worker.
- Seek specific support tailored to your needs – not what others expect.
- Use holistic recovery plans (personalised care and support plans) to guide conversations with your healthcare provider.
- Connect with peers to reduce isolation and learn from shared experience.
- Stay active and focus on wellbeing – activities such as walking, gentle exercise and good sleep routines help physical and mental recovery.
Personalised care improves quality of life
Personalised care isn’t a buzzword – it’s a transformative approach that acknowledges cancer’s long-term impact. By focusing on what matters to each person, it reduces anxiety, improves confidence and helps people navigate life after treatment with support that fits their lives. For many, the emotional journey doesn’t end when treatment does – but with the right tools, support and personalised pathways, people can rebuild their lives with greater resilience and control.



