
Organisations should encourage ongoing peer support groups for employees or customers affected by cancer
Organisations that support World Cancer Day on 4 February can maintain momentum throughout the year by embedding cancer awareness, support, and advocacy into their ongoing activities. Here are some practical ways to keep the conversation going:
Year-round awareness campaigns
- Extend the message – Instead of a one-day event, create a 12-month calendar with different awareness themes (e.g., early detection in March, workplace support in July).
- Use social media consistently – Share real-life stories, facts, and updates beyond 4 February to keep engagement high.
- Engage employees and customers – Run awareness sessions, newsletters, or internal blogs that reinforce cancer education regularly.
Workplace cancer support and training
- Offer workplace cancer support training – Equip managers and HR teams with tools to support employees affected by cancer.
- Flexible and inclusive policies – Ensure employees with cancer or those caring for someone with cancer have clear support options, such as flexible working or additional leave.
- Employee wellness initiatives – Encourage regular health check-ups, mental health resources, and cancer screenings as part of corporate wellness programmes.
Fundraising & community engagement
- Sustained fundraising efforts – Plan quarterly fundraising events (e.g. sponsored walks, charity auctions, donation drives).
- Corporate Social Responsibility (CSR) Partnerships – Build long-term collaborations with cancer charities such as Cancer Support UK to fund support services, research, or community outreach.
- Encourage volunteering – Allow employees to take time off to volunteer for cancer-related causes, helping local communities.
Advocate for policy change
- Support cancer-friendly legislation – Engage in policy discussions on workplace rights, early diagnosis, and equal access to treatment.
- Empower employees and customers – Encourage people to sign petitions, attend health forums, or write to policymakers about better cancer care.
Digital support and innovation
- Leverage technology – Continue promoting digital tools such as self-assessment tools, support chatbots, or online peer groups.
- Host virtual events – Webinars, Q&A sessions with cancer specialists, and cancer journey stories can keep people informed and engaged.
Keep connected
- Create a support network – Encourage ongoing peer support groups for employees or customers affected by cancer.
- Regular check-ins – Keep in touch with those who shared their experiences on World Cancer Day, ensuring they feel supported beyond just one day.
Measure impact and share progress
- Track engagement – Measure how many people participated in awareness activities, fundraising, or support services.
- Share stories of change – Use impact reports, testimonials, and social media updates to show how your organisation is making a difference.
By treating World Cancer Day as a launchpad rather than a standalone event, organisations can create lasting change and truly support those affected by cancer all year round.